Customer service isn’t about slashing prices or offering great rates.  Sure these types of strategies can promote new customers and generate business, but how often do the “new customers” return if the service or product didn’t meet their expectations?  It’s always said that a great sales person can sell anything to anyone once.  However, it’s not until a customer returns for additional service(s) when you know expectations have been met.

So how do you achieve more than great customer service?  The answer is to “Understand” the customer.  A good company can achieve good customer service, but a great company KNOWS their customer’s needs.  Asking a few key questions and the willingness to hear the honest truth will help promote better business in all aspects of the company.  What are some of these questions?  Here are a few to get you started:

• Do you think our product is good at its intended task?
• What one thing did you like best with your service/product that you received?
• What one thing do you feel our service/product needs to improve?
• Did our service/product achieve what you felt it would accomplish?

Remember when a company is afraid or neglects to ask for feedback, it is normally perceived as a company that doesn’t fully believe in themselves.